Intense competition, fast changing technology, increased and diversecustomer demand, and fast and reliable services and goods deliveryexpectations have reduced the profit margins for products. To be able toobtain a sustainable economic success, companies search for ways to offerthe existing products via innovative ways. Revenue management is a toolthat helps firms in this purpose. On the other hand, to match and evenexceed customer anticipations, firms need to understand customerpreferences and offer products accordingly. Customers can now reachwide range of competitor products due to online services. Hence it becamemuch more important to apprehend and integrate customer choices intodecision support tools. At this point, choice models are used tomathematically understand the customer choice preferences among a setof presented alternatives. This book combines revenue management andchoice models to present a methodology to understand customer choicesand integrate these to revenue management methods to be able to offerthe best set of products to the customers. Also real life applications forhotels have been presented for different methods that are discussed andalso proposed in this book with respective algorithms. When combinedwith decision support tools, concepts presented in this book offers asignificant revenue increase for companies.